Social media marketing is certainly not for the faint-hearted. If the constantly evolving algorithms were not enough, frequently changing customer habits and preferences make it even harder.
Today, businesses have to work harder to stay current with the latest trends so they can address their audience’s preferences and pain points better. While this may seem like an uphill task, if you learn to keep up, your social media presence can be your biggest ally and your most powerful marketing tool.
So, if you want to learn all that is trending in 2024, here are some of our top picks for social media trends nowadays.
Short-form video content in the spotlight
Video content came, and it conquered. It seems like short-form videos are here to stay in 2024 and beyond. From TikTok videos to Instagram reels, almost every channel, especially the ones more popular with the younger generation, is making use of this content form.
While long-form videos too are becoming popular again as we see Tiktok trying to push their resurgence, short form videos continue to be the preferred choice for engagement.
Our advice- think of how you can incorporate long-form videos in your brand storytelling. Also, make the most use of short-form videos in your day-to-day social media feed.
SEO in social media marketing
Yes, you read that right! SEO is no longer only important for search engine rankings. Modern social media users prefer social channels for information over Google. It is why the trend of hashtags is stronger than ever.
Search for keywords relevant to your industry or that are used more commonly by people to search for products or services similar to yours. Incorporate them in your social media posts and use them in hashtags. This will do wonders for your visibility and searchability.
The trend of social shopping
Today we see more businesses hopping on the trend of social media shopping. Brands are literally bringing their storefront to social media and enabling customers to shop directly from their social media pages.
With the addition of shopping features in popular platforms like Instagram, TikTok, Pinterest, and Facebook, websites are no longer the only medium for online shopping.
To make the most of this, we recommend adding detailed product specifications to your catalog and designing your content accordingly.
Using micro and nano influencers
Social media is all about creating deeper and meaningful connections, and it seems brands are seeing micro and nano influencers as a way to achieve that.
While the more logical option may seem like collaborating with macro influencers to access their large following, it may not be the case anymore, at least for some. Working with a small influencer with a following of thousands means you can tap into their tight-knit community.
This can help you boost your engagement and overall social media presence. It may also prove to be more cost-effective than working with bigger influencers.
Authentic and playful content
Another trend we see becoming popular is brands experimenting with their social media content. Even the most high-end brands are experimenting with playful content to make it more appealing. It is why we see brands adopting the meme culture and even incorporating humor in their visuals.
Another trend we see is brands trying to push non-promotional content to establish their authenticity and give their brand a personalized touch. Customers increasingly prefer this form of content as it makes the brand more relatable and increases their trustworthiness. One example of this is showing behind-the-scene footage and snippets from work life, etc.
User-generated content
User-generated content is another aspect we see brands employing as a part of their social media marketing strategy. This includes user-generated images and videos of products or services, their experience, and relevant social media posts.
Brands see this as a useful means of strengthening their credibility and increasing their relatability. It is why we see more businesses allocating their marketing spend toward user-generated content.
Personalized ad content
The one-size-fits-all approach no longer works, and if you are still investing in conventional or standardized messages, your efforts may be misdirected.
Personalization has become a critical aspect and your ad content must reflect the same. Nowadays, businesses are more focused on making content and messages that are designed to address the unique needs, pain points, and preferences of their customers.
For this purpose, we recommend using market research and analytics to study customer behavior, preferences, and purchasing behavior. Listening to social conversations can be very helpful in this regard.
Final Thoughts
No one can correctly predict when a new trend pops up. However, we can all use the broader social media marketing trends to make our strategy stronger and make the most out of our social media presence.
The trends discussed here are a few of the many that are expected to become even more popular in the future. Other trends, like the use of AI for content and improving customer service, have also been gaining much traction.
As a brand, it then depends on you to stay current with the latest developments and leverage them to make your social media game stronger.
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